Hi, I'm Steve McLeod, B2B SaaS founder and coach

I coach B2B SaaS founders who want to run low-stress, profitable companies.

I can help you if:

• You already have some monthly revenue, and your business is growing.
• Your business is bootstrapped.
• You want a trusted, experienced SaaS founder to coach you through making hard decisions, to help you decide what to do and what not to do, and to guide you in managing your mental state.

Who am I?

I've been running Feature Upvote, a profitable and successful bootstrapped B2B SaaS, since 2017 - on my terms.

I am frequently asked for business advice from fellow SaaS founders. I've helped with hard decisions on pricing, marketing strategy, hiring and (alas) firing, technology choices, outsourcing, and managing the mental aspect of business.

Before I got into SaaS, I created and ran a consumer software product for 10 years, until it was acquired.

And before that? I created and sold a 10-person IT consultancy.

I hosted a podcast for SaaS bootstrappers for 100+ episodes.

Of course, amongst those successes are lots of failures - which are just as important for giving me a strong base for coaching.

Testimonials

“There aren’t enough people with actual real world experience doing SaaS coaching well. Having met Steve in person and listened to some of Steve's podcast episodes I know Steve’ll be good at this.” - Jonathan Markwell, Advisor & Supporter of B2B SaaS in Sussex

“I will vouch for Steve’s experience and knowledge. You would be hard pressed to find a better coach making their time available.” - Derrick Grigg, Founder of PageProofer

“Steve is my go-to for B2B SaaS advice. He really runs the most low-stress company I know. I highly recommend his service!” - Michael Koper, Founder of Nusii

Coaching packages

Starter

Price: €500/month

• We'll have one 45-minute Zoom call per month.
• Emails: You can write 2 to 3 short emails to me per month with specific high-level questions you want my input into.

Standard

Price: €1,000/month

• We'll have two 45-minute Zoom calls per month.
• Emails: You can write 4 to 6 short emails to me per month with specific high-level questions you want my input into.

Premium

Price: €2,000/month

• We'll have up to four 45-minute Zoom calls per month.
• Emails: You can write 2 to 3 short emails to me per week with specific high-level questions you want my input into.

How it works

• We'll have an free initial "get-to-know-you" call. This is a chance to establish whether we're a good match.
• Once you sign up, we'll schedule a recurring call.
• In each call, we'll focus on one main issue.
• Before each call, I'll expect a short email from you, telling me what's the main issue you want to address in the upcoming call. This keeps us both focused and prepared.
• My coaching philosophy is that ultimately, you make the decisions. I'll help you think through the options, the pros and cons, and so on. But no-one knows your business like you do, so it's you who must decide things.
• As well as the scheduled call, and within the limitations of the coaching package you've chosen, you can email me from time to time seeking my input into an issue you are facing. I'll typically answer within 24 hours, but that's not guaranteed.

Payments and ongoing commitments

• You'll pay each month as you go, at the start of the month.
• You can cancel any time. There's zero financial commitment beyond the current month.
• Your coaching package can last as little or as long as you choose. I recommend that you commit to at least three months, but that's completely up to you.

Ready to get started? Introduce yourself, and I'll be in touch soon.

Note that I'm based in Barcelona, Spain, and only available for calls during local work hours. The timezone in Barcelona is GMT+1.