Book

Kill the HiPPO, the book I cowrote with Siew Ann Tan, is now published!

It explores how bootstrapped software companies decide what feature to build next.

It’s based on interviews with founders from 10 stable, mature, profitable, well-run bootstrapped software companies.

Alert: We offer neither answers nor frameworks!

An early reviewer wrote:

“This book is a reality check about what really happens in the software business. If you are looking for the marketing hype stories that talk about how I turned 1 dollar into millions, and just do like I did, and your can do it too, you won’t find them in here. You will, however, find the things that did work and things that did not work for the various companies/people, and see that each company is different, and that what worked for one failed terribly at the other.” - Art Koenig

There’s a Kindle version and a paperback version.

More info at killthehippo.com - or search for “Kill the HiPPO” on Amazon.